What is packaging design?

Issues

Packaging design performs a number of simple tasks: it enables distribution and storage, it packages a product in an efficient and effective format, it tells consumers what the product is, and it helps them understand how to use it. Yet this belies the huge number of factors that affect the ultimate packaging solution. What is Packaging Design? explores the myriad issues that determine a client’s brief and influence the designer’s approach.

Anatomy

What is Packaging Design? deconstructs the component parts of packaging design. It discusses how each component-such as structure, information layout and hierarchy, photography and illustration, and finishes-are used in isolation and in relation to each other. It also demonstrates the rich and varied approaches to packaging design, and how designers are constantly seizing new technological solutions to clients’ needs.

Portfolios

Packaging design is practiced by an eclectic group of designers. Whereas some are part of very large consultancies operating globally, others work individually, working for a specific market, country or from within an in-house design team. This book concludes with an analysis of a diverse group of designers who demonstrate how stimulating and creative packaging design can be.